7 ways to use AMP emails to boost your online store sales

The introduction of AMP for emails has been game-changing for eCommerce websites. It has redesigned the way online stores use emails.  Earlier, emails simply served as a channel for delivering information. Using AMP-provided abilities, customers can interact with different elements inside the email itself.  AMP for emails allows users to create emails with dynamic elements within […]

Conversion Rate Strategies: 8 Tips on How to Reduce Cart Abandonment

In 2021, almost 80% of global online shopping orders were abandoned.  This whopping statistic shows just how hard it is for businesses struggling to stay competitive in eCommerce markets. Working out how to reduce cart abandonment is one of the best campaigns your business can invest in to drive more sales.  Now that we know […]

How Important is eCommerce for Small Businesses?

image of ecommerce showing

The last few years saw eCommerce growing into a vital part of the global retail market. Continuous digital innovations reshaped the ways we work, learn, communicate – and shop. Now, we focus on eCommerce for small businesses and how important they are. The already steady growth of the eCommerce share of total global retail sales was further driven by the pandemic. […]

7 Reasons Retail Business Should Host Their POS System

To operate a retail business, a range of management, administrative and marketing skills is necessary. An advanced point of sale (POS) system ensures all operations take place in unison.  As of 2017, the global POS software market accounted for USD 12.9 billion. The number is expected to reach USD 30.9 billion between 2018 and 2024, […]

Top 5 UX/UI Trends for eCommerce in 2021

The number of online purchases is growing steadily. Consumers use different devices to shop and often do so on the go. Given the high competition, online retailers need to tailor their sites to cater to a demanding audience. After all, just having goods in stock isn’t enough now. Users pay attention to site speed, ease […]

How To Stay Competitive In E-Commerce (2021)

The eCommerce industry was already growing at a rapid pace. However, the COVID-19 has brought about an exponential spike as businesses turned towards digital platforms. The competition has shifted into the digital realm, where various eCommerce stores are competing for customers and to increase their sales. This eCommerce competition is growing stronger with each passing […]

How Femtech eCommerce Platforms are Inspiring Females Into Entrepreneurship in Africa

Digital marketing has quickly established itself as a reliable way for entrepreneurs across the globe to boost sales and ensure business growth. But digital marketing is dependent on technology, and because Africa still lacks tech-enabled solutions targeted at women specifically, the market is at a disadvantage.  The $20 billion African ecommerce market is finally experiencing […]

Top 10 eCommerce Shipping Software Solutions for 2020

Business owners often invest a lot of money into marketing and put a lot of effort into generating leads and closing sales. Sellers make sure that they have a compelling copy, which is a reason why so many people use review websites like Online Writers Rating to find a good writer. Even though all these […]