Wondering what professional email addresses are? Professional email addresses are email addresses that are created using your domain name. A domain name is a unique name that anyone can use to find your business online.
Professional email addresses
As you can see from the above, it will be much easier for your prospects to remember your email address if it is janedoe@thexyzplace.com. Imagine if they have to remember janedoe1441thexyzplace@gmail.com (phew that is a mouthful).
Now that you know what professional email addresses are, let us get down to business.
3 Ways To Use Professional Email Addresses and Email Marketing To Close More Sales.
One of the ways brands retain their relevance in the minds of their customers and keep converting them is via Email marketing.
Emails are used as a mode of communication worldwide and they are not going away anytime soon. So, if you think email marketing is no longer relevant, think again because email marketing is not dead. If it were, most brands would have stopped using emails to promote their products and services.
Email marketing, if utilized properly yields really great results.
According to Kissmetrics, email conversion rates are 40x more than that of Facebook and Twitter. You can generate leads via social media but email is the way to go when trying to convert them.
So, how do you close those big sales by combining the power of a professional email address and email marketing?T
1. Send your marketing emails from a professional email address.
Any business that wants to be taken seriously has to use professional email addresses when communicating with their customers or business partners via normal emails or email marketing campaigns.
No matter how cash trapped you are as a brand or business, do not use free email accounts like Yahoo or Gmail to send promotions to your prospects.
Why?
90% of your prospects will automatically assume that you are a fraudster and either delete your emails or mark them as spam. Neither of these actions is good for your business objective.
When trying to get new sales or start an email marketing campaign, communicating via professional email addresses brings you closer to helping you close that big sale. Even better, most people actually prefer getting promotions via emails than any other mode of advertising.
What’s more?
- It is a cheap way to acquire new customers and retain old ones.
- It promotes brand awareness
- Builds and increases trust between your customers and your brand
- Gives your business a professional and established look that will make your prospects take your emails seriously.
Getting a professional email address service can be expensive but with us, it costs way less than flex money.
You can get a professional email address for as low as N420 naira/month. Our professional email address service is called email hosting. Our service is cheaper than what other providers offer, it is secure against hackers, blocks spam from getting to your mailbox and is user-friendly. If you choose to get your professional email address between now and April 30th, we will gift you 25% off your order. You will also get a free domain name for life when you purchase the annual plan. Isn’t that great?
Start closing more sales today. Click the button below to order your professional email addresses now.
If you need guidance on how to place an order for your professional email addresses, watch this brief tutorial.
2. Personalize The Content Of Your Emails.
Whatever you do, do not create your email marketing campaigns using a generic tone. Even though you are sending that one email to thousands of other prospects, write the email as though it was intended for one person. Make it sound like a personal but professional one-on-one conversation with your prospect.
Use a catchy subject that arouses curiosity, including a personalized salutation using the prospect’s first name. Many email marketing software like Madmimi offer this option.
Ensure the content of the mail provides value to the prospect, is straight to the point, and concise. Encourage them to respond to the email and offer them juicy discounts as well. Once in a while, send them educative content and company updates. Ensure to include a call to action in all your emails and follow up with your leads.
3. Segment Your Email List
It is important to segment your email list. Doing this will help you know where to focus your marketing efforts and how to interact with each prospect.
Segmenting your email list also helps you understand which of your prospect is a new purchaser, constant purchaser, non-purchaser and much more.
Segmenting your email list according to your customer persona will get you higher open rates, lower unsubscribe rates and better revenue. If you need to know how to create a customer persona, check out this post by Hubspot.
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