Wondering how to use social media for business? Here a few tips that can help you solve your pondering. First of all, what is social media?
According to Whatis –
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
In fewer words, it is the collective name for platforms where people network and have community-based interactions.
Social media contains a plethora of entertaining content that can keep users engaged all day long.
You can have a lot of fun on social media but you can also make money from it! There are a LOT of users on board. Why not utilize it?
Brands/businesses benefit from Social Media in various ways. They use social media to connect with their customers and reach new customers as well. They also use it to monitor what is being said about their brands online in the form of user reviews and opinions. Your business can get immediate feedback from clients on social media. You can use this feedback to serve them better and increase your bottom line.
Simple Tips on using Social Media for Business
Tip 1: Create social media accounts/pages specifically for your brand. Your personal profiles on various forums should be different from your brand/ business profile. This will give your users clear information about your business as well as show that you are serious about your business.
Tip 2: Brand your social media platforms. Your brand’s profile picture and cover image should clearly represent your brand.
Tip 3: Post content related to your industry and advertise your products on your social media pages. Use creative images that clearly portray the message you are selling.
Tip 4: Create a blog for your website. Post news stories and express opinions about trending topics in your industry. Share these posts with your followers on your social media pages. This proves you are knowledgeable about your niche and positions you as an authority in your industry.
Want More Tips for using social media for business?
Tip 5: Engage your audience with interesting and creative posts. Encourage them to share your articles. This advertises your business and will help grow your web audience in the long run.
Tip 6: Identify which channels generate more engagement for your brand. Concentrate most of your efforts on these platforms. Do not give up on the ones that are no doing so well until you have reviewed ways you can get more traction on those channels. These statistics can help you figure out which platform and what kind of content you should focus us in order to generate more social media engagement on your posts. There are also tools to monitor your page activities.
Tip 7: Invest in pushing your promos using ads on the social media platform you get the most engagement from. Ensure you push them to a landing page off social media where they can easily place their orders. Using this method, you can collect their contact details and re-market other products to them. If you do not know how to do this, hire a digital marketing expert to help out.
Bonus Tips:
- When using Twitter to connect with your customers, ensure that you grab their intention with scroll stopping images. You can use a free tool like Venngage to create very engaging images for your brand. There are loads of templates to choose from. You can also customize these templates with your brand colors, fonts and more.
- Get a website and direct the traffic from your social media pages to your website. Social media is great but you need to have a platform that you can control. It is a great investment and the ultimate back up plan. How so? If what happened to Google+ happens to other social media channels, you will not wail neither will you lose your customers. You will just carry on with your business via your website.
Need a website? You can get a professionally designed, beautiful and responsive website at a very affordable price here.
Do you have more helpful tips? Share them in the comment section and help other businesses today.
